Thursday, November 18, 2010

Advertising: Self Promotion For Authors

Q here again to offer some insight on self promotion for authors. No matter who you are published with, you need to know the mechanics behind making your book a success.

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like bargaining rather than self-promotion.
There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world having a website or a blog to promote your book is a must which is not a big deal anymore with so many people available who excel in web designing and also offer competitive rates.

There are many types of technologies involved in the creation of a website or blog. A one page flash website wouldn’t take you places. Intense graphics that promote your book should be incorporated to catch the eye of the customer. After the creation of your website or blog, the content should be emphasized upon. What most people fail to understand is the importance of knowing how to optimize your rankings in the search engines such as: Google, Yahoo and Alexa.

Search engines have become popular universally and your website or blog doing well on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your site in the hit list. Also, material on the website or blog should be updated frequently to meet the changing needs of the reader. Get someone to design a logo for your website or blog that is catchy and delivers the right message to your potential book buyers.

Other than website content, articles should also be published in newspapers, magazines and online publications. Look to promote yourself and your book especially to writing communities or writing resources oriented, emphasizing on ten strong points which describes the best about yourself or your book. Online publication will facilitate in providing successful searches to the targeted audience.

For those that can afford it, the next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the genre of your book. Famous personalities can be roped in to endorse your book, which will not only attract common people but also their fans in buying your book. And if a commercial advertisement is not viable, you can always promote your book with a professional book trailer.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your book will get.
Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in the promoting of your book that have been overlooked before and would provide the key reasons to improve on. 

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the readers who are really interested in your writing. Regular mails containing details about your new developments will keep your readers informed about your new projects. A more modern approach to this method is collecting e-mail ids of the targeted book reader and posting to them ads of your latest book promotion deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any book product in the market, testing should be done by having professional reviews among the targeted genre. The feedbacks makes it more clear whether your book is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is also recommended to approach book reviewers, critique partners and writing groups that you feel comfortable sharing your work with.

Finally to make more brownie points, address your readers and book enthusiast and appreciate them for their contribution on the positive reviews of your book. Send a token of thanks on special occasions like online or offline book promotion events. Customers can also be thanked by offering special discounts and free book goodies. After gaining popularity focus should be on retaining the reputation rather than taking things for granted. Remember, a writer’s success is based on their readers.

If you have questions or comments, please feel to leave them!


  1. You make a valid point and luckily i am no where close to this stage. I shall keep this info at the back of my mind.

  2. Great advice! So many of us have to learn as we go. Very helpful!

  3. Interesting advice, and I'm working on it. Thanks.

  4. Excellent artical and advice, even for this not-yet-published author. That last piece of advice I totally agree with, as I have been turned-off by authors with cold shoulders. Truly, the readers are reading the author as intently as they are reading their books.


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