Tuesday, March 8, 2011

Will Internet Marketing Work in Promoting Your Book?

Morning all! Before we dig into the contents of what the title is suggesting, I wanted to give a shout out to DEMIRY, the winner of Felicity Heaton's Love Immortal from last weeks giveaway. Please contact me by Thursday to claim your prize or the next person in line will be chosen for Ms. Heaton's giveaway. You can email me at talinperkins at ymail dot com (no spaces) 


This morning Q, a savvy internet marketing guru, is back to give us some fodder to ponder! As an aspiring author looking to be published I have found it never to early to learn the in's and out's of marketing online. I thought this article by Q was perfect for me and opened my eyes to where I can focus more attention even as of yet unpublished author. For those of you that are already published with an author site, then you will definitely get great use out of this today. Remember, if you have any questions hop on into the comment section and Q will answer any questions or comments you have.  

So without further ado.... Welcome Q!


Good Morning Talina! It's been a while since I've been here. You've really dressed up the place with some fabulous ads! This goes with what I am going to talk about today-author promotion and book promotion. One goes with the other. 

So let's go back to what the title of todays article reads, Will Internet Marketing Work In Promoting Your Book?

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet book marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work in promoting your book. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet book marketing campaign.

Before making the decision to embark on an Internet book marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the book you are promoting is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not what I would call worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for promoting your book. This step is very important because it will give you a good indication of whether or not you should even begin marketing your book on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your new release can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your book online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your book promoting campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with a proper Internet book marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your book and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet book marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

In conclusion, will internet marketing work in promoting your book? Most definitely it will; the goal of any good internet marketing campaign is to foster some kind of conversion. Not implementing one for your book campaign could result in significant loss of online sales. There is no point in building targeted website traffic unless you can keep them interested and generate a viral buzz about yourself and your book. In order to capture a book buyer’s interest your marketing campaign must have valuable content and exciting calls to action, as these are crucial aspects to an effective online book marketing campaign. 

As Talina said, if you have any questions or suggestions on book promotion you'd like to share, leave a comment!

Q

3 comments:

  1. Intereting article. I'm about 1/2 way through writing my book. I'm definately bookmarking this to have a 2nd look farther on down the line...

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  2. Jason, this is great news! I am glad that you are making great progress in your writing. We look forward to your return visit. There will be more article to come that will offer help to up and coming authors!

    Wishing you much success in your writing career!!!
    Q

    ReplyDelete
  3. yes, you are saying absolutely right that SEO is a part of internet marketing which is very useful to get ranking on keywords in search engine result page and also we can get a huge traffic on the website. High ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

    ReplyDelete

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